Fonts tell a story
Why Do Font Choices Matter? Fonts tell a story Successful companies choose fonts that tell a story of their brand for them. Appropriate font and color choices influence consumers’ feelings and connections with your brand. The font you choose sets the tone for the...
Fonts 101
There are four main groups of fonts, each distinct and meant to be used for specific purposes. There are Serif, Sans-Serif, Script, and Display fonts. Body Text - Serifs and Sans-Serifs fonts They are simple, readable fonts meant for paragraphs and are used in books,...
Does the color of your brand help or hurt your business?
Branding creates recognition and sets you apart from your competition by clearly stating what your company offers and its values. It helps you connect with your customers emotionally and build trust. Brand colors are the most important aspect of developing your brand....
What is Brand?
The term“Brand" originated from the Old Norse word ‘brandr’ meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products. The oldest generic brand still in use in India since the Vedic period (ca. 1100 B.C.E to 500...
Welcome to iVirtualSolutions blog
iVirtualSolutions is starting a blog with information about marketing and brand development ideas. Please subscribe to our blog and connect with us. Here is an important article about e-mail marketing...